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Digital Marketing Funnel / Hourglass

Models:

  1. AIDA-R model. Basic, this is the original model from 1898, with extra “-R”. Awareness -> Interest -> Desire -> Action -> Retention.
  2. AICIEP model.
  3. TOFU/MOFU/BOFU. Top/Middle/Bottom of funnel.
  4. ACCLA model.
  5. Customer Journey Digital Marketing Hourglass by SmartBear.

Marketing Funnel vs Sales Funnel?

Sales funnel vs marketing funnel: differentiation
Source: Magenest

AICIEP Model

How the Marketing Funnel Works From Top to Bottom
AICIEP model for B2C and B2B. Source: Skyword

This is a variation of AIDA, that detailed the “Desire” stage into: Consideration -> Intent -> Evaluation.

Marketing starts with Awareness and move the visitor into Intent (an overlap), where the lead (now a Sales Qualified Lead/SQL) will be transferred to Sales to bring from Intent to Purchase.

AICIEP-ARPLRA Hourglass Model

This is a complete model, the top part is the AICIEP funnel, and the bottom part (post-purchase) is inverse funnel, making it hourglass shaped. This is very similar to SmartBear’s Digital Marketing Hourglass.

Funnels and hourglasses in marketing
Source: Island Media Management

The 12 stages (6 pre-purchase, and 6 post-purchase) are:

  1. Awareness (Engagement).
  2. Interest (Education).
  3. Consideration (Research).
  4. Intent.
  5. Evaluation (In SmartBear’s: Evaluation & Justification).
  6. Purchase.
  7. Activation (In SmartBear’s: Adoption).
  8. Repeat (In SmartBear’s: Retention).
  9. Preference (In SmartBear’s: Expansion).
  10. Loyalty (In SmartBear’s: Expansion).
  11. Referral (Endorsement, in SmartBear’s: Advocacy).
  12. Advocacy (Evangelism).

Digital Marketing Funnel: ACCLA Model

Awareness -> Consideration -> Conversion -> Loyalty -> Advocacy. This model breaks down “Retention” into Loyalty and Advocacy.

Source: Cooler Insights
How to Optimize Your Digital Marketing Funnel | Cooler Insights
Source: Cooler Insights
Source: Cooler Insights

That’s Biz Model

Source: That’s Biz

Tribe47 Digital Sales Funnel

Based on Hubspot’s Marketing Funnel.

digital sales funnel
Source: Tribe47
Evolution of a digital sales funnel infographic
(RMK=remarketing). Source: Tribe47
digital sales funnel
Sales Funnel for Subscription B2C, those are Miluv Matchmaking and Lovia Counseling. Source: Tribe47
digital sales funnel
Sales Funnel for Education B2C, those are Miluv Online Courses and Talentiva Online Courses. Source: Tribe47
digital sales funnel
Sales Funnel for Subscription B2B, that is Soluvas Chat. Source: Tribe47

Sribu Conversion Funnel

Source: Sribu

Customer Journey Digital Marketing Hourglass by SmartBear

Source: Customer Journey Marketer Blog

Hendy likes this model best, it’s granular, they are specific, using the customer’s perspective, and meaningful especially in digital marketing. However, the names are not familiar (like AIDA).

AutoGrow Sales Funnels

Do Online Sales Funnels Actually Work? [Stats + Examples]
Source: AutoGrow
How to Create a Landing Page That Practically Prints Money
Source: AutoGrow
How to Sell Online Courses w/ Our Sales Funnel Template
Online Course Sales Funnel, suitable for Miluv Online Courses and Talentiva Online Courses. Source: AutoGrow
How to Craft the Perfect Coaching Funnel [+ Template] | AutoGrow
High Ticket Lead Funnel, suitable for Miluv Silver/Gold, Lovia Homeschooling, Lovia Schools. Source: AutoGrow
How to Create a SaaS Funnel from Top to Bottom | AutoGrow
SaaS Sales Funnel, suitable for Soluvas Chat. Source: AutoGrow

Lovia Group Sales Funnels

Miluv Matchmaking Subscription Sales Funnel

TODO

Miluv Relationship Courses Sales Funnel

TODO

Miluv Relationship Counseling Sales Funnel

TODO

Lovia Homeschooling & Preschools Sales Funnel

TODO

Lovia Life Insurance Sales Funnel

TODO

Lovia Counseling Sales Funnel

TODO

Talentiva for Sellers Sales Funnel

TODO

Soluvas AppSumo Deals Sales Funnel

TODO

Soluvas Amazon Products Sales Funnel

TODO

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