- AIDA-R model. Basic, this is the original model from 1898, with extra “-R”. Awareness -> Interest -> Desire -> Action -> Retention.
- AICIEP model.
- TOFU/MOFU/BOFU. Top/Middle/Bottom of funnel.
- ACCLA model.
- Customer Journey Digital Marketing Hourglass by SmartBear.
Marketing Funnel vs Sales Funnel?
This is a variation of AIDA, that detailed the “Desire” stage into: Consideration -> Intent -> Evaluation.
Marketing starts with Awareness and move the visitor into Intent (an overlap), where the lead (now a Sales Qualified Lead/SQL) will be transferred to Sales to bring from Intent to Purchase.
AICIEP-ARPLRA Hourglass Model
This is a complete model, the top part is the AICIEP funnel, and the bottom part (post-purchase) is inverse funnel, making it hourglass shaped. This is very similar to SmartBear’s Digital Marketing Hourglass.
The 12 stages (6 pre-purchase, and 6 post-purchase) are:
- Awareness (Engagement).
- Interest (Education).
- Consideration (Research).
- Evaluation (In SmartBear’s: Evaluation & Justification).
- Activation (In SmartBear’s: Adoption).
- Repeat (In SmartBear’s: Retention).
- Preference (In SmartBear’s: Expansion).
- Loyalty (In SmartBear’s: Expansion).
- Referral (Endorsement, in SmartBear’s: Advocacy).
- Advocacy (Evangelism).
Digital Marketing Funnel: ACCLA Model
Awareness -> Consideration -> Conversion -> Loyalty -> Advocacy. This model breaks down “Retention” into Loyalty and Advocacy.
That’s Biz Model
Tribe47 Digital Sales Funnel
Based on Hubspot’s Marketing Funnel.
Sribu Conversion Funnel
Customer Journey Digital Marketing Hourglass by SmartBear
Hendy likes this model best, it’s granular, they are specific, using the customer’s perspective, and meaningful especially in digital marketing. However, the names are not familiar (like AIDA).
AutoGrow Sales Funnels
Lovia Group Sales Funnels
Miluv Matchmaking Subscription Sales Funnel
Miluv Relationship Courses Sales Funnel
Miluv Relationship Counseling Sales Funnel
Lovia Homeschooling & Preschools Sales Funnel
Lovia Life Insurance Sales Funnel
Lovia Counseling Sales Funnel
Talentiva for Sellers Sales Funnel
Soluvas AppSumo Deals Sales Funnel
Soluvas Amazon Products Sales Funnel