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Sales & Marketing


These are the tools available to Sales & Marketing teams:

  1. Project management & database:
    1. Ops Lovia (Flowlu).
    2. Infinity.
  2. Marketing automation:
    1. Mautic, still transitioning from previous Lovia Sendybay (powered by Sendy and Sendybay $60/year on Feb 12).
    2. Gravitec. Web push notifications for max 150k subscribers per website.
    3. Encharge
    4. SendFox. Email marketing for max 6,500 contacts.
  3. Conversion Rate Optimization (CRO):
    1. Google Analytics 4. Periodic Table of Google Analytics 4.
    2. Plerdy.
    3. TruConversion Pro. 6 features: Smart Funnel + Funnel Analytics, Heatmaps, Visitors recording, Microsurvey, Customer survey, Form Analytics (vs. Marquiz).
    4. Boostools (seems dead?). Web Push Notifications, Nudge Notifications, On-Site Messages, Exit-Tab Messages, Widgets.
  4. SEO tools:
    1. SerpWatch. SEO rank tracker, keyword analysis, SEO competitive analysis.
    2. Brand Overflow.
    3. Rank Math Pro. (in all our WordPress sites)
    4. BiQ.
    5. Squirrly SEO.
    6. Social Animal. Engagement analysis for content marketing.
    7. Google Search Console
    8. Bing Webmaster Tools
  5. Growth Automation
    1. TexAu. Facebook group.
    2. LinkHelp. LinkedIn automation.
  6. Content writing
    1. Content Villain. AI-based copywriting generator (unlimited credits).
    2. Writesonic: AI-based copywriting generator.
    3. ContentBot: AI-based copywriting generator.
    4. Linguix. Grammar and spell checker. Chrome extension.
  7. Stock photos, videos, music, animations:
    1. Envato Elements.
    2. Twenty20.
    3. Yayimages Startup.
  8. Graphic design templates & built-in stock photos: Canva.
    1. Crello.
    2. RelayThat.
    3. Already installed as WordPress plugin: Kadence, Qubely.
  9. Ads
    1. Google Ads (including YouTube)
    2. Facebook Business Manager: Facebook Ads, Instagram Ads
  10. Social media planner (scheduled posting), analytics, and listening:
    1. Metricool. Social media planner, analytics, and ads.
    2. Oviond. Website, ads, and social media reporting.
    3. Social Champ Publish. Social media planner, analytics, and ads.
    4. Social Champ Engage. Social media DMs.
    5. SocialBee. 5 profiles only for HendyIrawan.com (until July 2022).
  11. Lead generation tools:
    1. Beacon. Lead magnet creator, including ebooks.
    2. Viral Loops. Prelaunch and referral/viral campaigns.
    3. Qwary. Survey and questionnaire for leads, customers, marketing. But no scoring (yet?).
    4. Zonka Feedback. Customer satisfaction surveys.
    5. Youengage. Surveys and personality tests.
    6. Marquiz. Quiz with scoring and conditional outcomes, but must use lead form. Support and development speed is not good.
    7. Decktopus. Interactive slides and presentation.
    8. KingSumo.
    9. Lead Magnet that Convert (ebook).
  12. Video/screen recording, editor & hosting:
    1. Wave.video, InVideo, Tyle, and Crello. Quick video creator including stock photos & stock videos.
    2. Vadootv. Video hosting.
    3. Vmaker. Video/screen capture & asynchronous meetings.
    4. Flixier. Video editor including stock photos & stock videos.
    5. BIGVU. Teleprompter for Android & iOS.
    6. Happy Scribe. Video transcription & subtitling.
    7. Listnr. Automatic voice over / text-to-speech (TTS).
  13. Pabbly Connect. Integration automation (12,000 tasks/month). Due to quota reasons, it’s preferred to either integrate APIs directly or using Camunda. But for other/ad-hoc integrations Pabbly Connect should work great. Private Facebook group Lifetime deals, offers, from Pabbly Connect.
  14. Data Analytics and Visualization:
    1. Google Data Studio (see below). For social media, Metricool and Oviond can be used to look quickly. Google Data Studio are used for internal numbers and for automated reporting by bots.
    2. Gyana. Data visualization.
  15. Chatbot:
    1. Continually. Lead generation chatbot builder.
    2. BotStar. Chatbot builder for web live chat and Facebook Messenger.
  16. Collaboration & meeting:
    1. Vidlogs. Live & asynchronous meetings.
    2. Collaboard. Collaboration tool.
    3. SquadPal. Android app / iOS app.
  17. Legal:
    1. Signaturely. Send and sign documents.
    2. Iubenda. Privacy policy, Terms of service, and Cookie solution.
  18. Talent management, HR, & freelancing:
    1. QPage.
    2. Niceboard. Job board that powers Talentiva Job Board.
  19. Low-Code Platform & Courses:
    1. AppGyver.
    2. Zeroqode: Online courses.
  20. Beagle Security. Penetration testing.
  21. Education & Training:
    1. Acadle. E-learning platform, used for: Talentiva Academy 2, Miluv (upcoming).
    2. Gurucan. E-learning platform: used for: Talentiva Academy 1.
    3. Spayee. E-learning platform: used for: Talentiva Academy 3.
    4. AdLeaks.
    5. TeachableU: Bonus Edition.
    6. Data Driven: Google Analytics 4 Bootcamp, Starting from Zero, Google Ads Bootcamp, LinkedIn Outreach Bootcamp, FB Ads Bootcamp, Agency Survival Bootcamp.
    7. Antler Launch Academy.
  22. Payment Gateway and Subscription Billing
    1. Xendit.

See also: Video Publishing

Social Media Accounts

Social MediaLoviaMiluvSoluvasTalentiva
Inside Lovia 😎🤟
LINE OfficialTODO@lse2417c

Content Writing Freelance Projects


  1. Create the job description (public) and job details (private)
  2. Post the job to projects.co.id
  3. Select best bid from candidate freelancers
    • Shortlist freelancers before choosing
  4. Confirm freelancer acceptance
  5. Accept freelancer (handle deposit payment)
  6. Edit private job details with required credentials (lovia.life, Canva)
    • For lovia.life, ask to sign up at lovia.life, then ask the email used.
      • Note: While Customer SSO signup is not yet open,ask email + full name, create account in Firebase heartenly-prd, and assign a generated password
      • Set user’s role to Contributor
    • For Canva, etc.: Get credentials from Vault
  7. Share Google Docs with private job details to accepted freelancer via his/her Google account
  8. Collaborate and revise until job accepted
  9. Revoke access:
    • for Google Docs
    • for Lovia.life: downgrade account to Subscriber status
    • for Canva and other accounts: roll credentials and save to Vault
  10. Approve job in projects.co.id
  11. Send thank you WhatsApp
  12. Send thank you email
  13. Start another post-production workflow

Content Writing Rubric

Use the Content Review Grading Rubric for each article. Make a copy of the document for the article set. 10 sheets are provided, the first sheets gives overall summary of all articles.

Reference: https://moz.com/blog/guide-to-reviewing-web-page-content

Google Ads

Quality Score

Below are some potential low Quality Score culprits.  Be sure to go through this checklist when trying to boost your Quality Score:

  1. Check your destination URLs.  Have you made recent changes to your landing pages?  Are any of the destination URLs broken?  Do they all lead to working landing pages?  Below is a list of symbols that could break your destination URLs and what you can replace them with:
    1. Forward slashes (/) and backward slashes (\); replace them with a blank space or a dash
    2. Commas; replace them with a blank space or dash
    3. Apostrophes; replace them with nothing
    4. Parentheses; replace them with nothing
    5. Ampersands; replace them with a blank space or dash
  2. Check your site speed in Webmaster Tools or Google Analytics.  Google considers a slow load time to be the regional average plus three seconds, and if your page’s load time is below this threshold, it could be negatively affecting your Quality Score.
    1. Read about factors that contribute to a slow load time.
    2. Check out Google’s page speed Chrome & Firefox extension.
  3. Rewrite low click-through rate ads.  Google considers a low CTR to be <1.5%.
  4. Ensure that you have at least 3 extended text ads in every ad group.
  5. Ensure top-performing keywords are in your ads.
  6. Consider incorporating Dynamic Keyword Insertion (DKI) ads to boost CTR.
  7. Conduct an account audit and restructure where needed.
    1. Consider pausing keywords with a CTR <1.5% with few or no conversions.
    2. Create smaller, more tightly themed ad groups.
    3. Make sure the landing pages for each ad group are highly relevant.
    4. Consider adding in broad match keywords if you have none.  When you add in new keywords to your account, they are given a baseline Quality Score based on the account’s history.  A new keyword only starts showing a Quality Score that is uniquely its own once it reaches impression threshold.Therefore, if you’re only running with phrase and/or exact match, consider adding in broad match to help the keywords reach the impression threshold so they can begin accruing their own unique Quality Score.

Google Data Studio

TODO: We plan to replace Google Data Studio usage with Visua.


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